{"id":20,"date":"2026-10-08T08:58:59","date_gmt":"2026-10-08T08:58:59","guid":{"rendered":"https:\/\/aida.edu.vn\/lo-trinh-hoc-digital-marketing\/"},"modified":"2026-10-08T08:58:59","modified_gmt":"2026-10-08T08:58:59","slug":"lo-trinh-hoc-digital-marketing","status":"publish","type":"post","link":"https:\/\/aida.edu.vn\/?p=20","title":{"rendered":"L\u1ed9 tr\u00ecnh h\u1ecdc Digital Marketing cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Digital Marketing c\u00f3 r\u1ea5t nhi\u1ec1u m\u1ea3ng: qu\u1ea3ng c\u00e1o, n\u1ed9i dung, SEO, email, d\u1eef li\u1ec7u, AI\u2026 Ng\u01b0\u1eddi m\u1edbi th\u01b0\u1eddng h\u1ecdc d\u00e0n tr\u1ea3i v\u00e0 n\u1ea3n. L\u1ed9 tr\u00ecnh d\u01b0\u1edbi \u0111\u00e2y gi\u00fap b\u1ea1n t\u1eadp trung \u0111\u00fang vi\u1ec7c \u1edf t\u1eebng giai \u0111o\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Giai \u0111o\u1ea1n 1: N\u1ec1n t\u1ea3ng (2\u20134 tu\u1ea7n)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hi\u1ec3u ph\u1ec5u kh\u00e1ch h\u00e0ng, ch\u00e2n dung kh\u00e1ch h\u00e0ng, th\u00f4ng \u0111i\u1ec7p v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 c\u01a1 b\u1ea3n nh\u01b0 CPM, CTR, CPA, ROAS. H\u1ecdc c\u00e1ch d\u00f9ng AI \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 vi\u1ebft n\u1ed9i dung.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Giai \u0111o\u1ea1n 2: Ch\u1ecdn m\u1ed9t k\u00eanh ch\u00ednh (1\u20132 th\u00e1ng)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u1ecdn k\u00eanh ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m: Facebook cho \u0111a s\u1ed1 ng\u00e0nh b\u00e1n l\u1ebb, Google cho nhu c\u1ea7u t\u00ecm ki\u1ebfm ch\u1ee7 \u0111\u1ed9ng, TikTok cho s\u1ea3n ph\u1ea9m d\u1ec5 th\u1ec3 hi\u1ec7n b\u1eb1ng video. L\u00e0m s\u00e2u m\u1ed9t k\u00eanh tr\u01b0\u1edbc khi m\u1edf r\u1ed9ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Giai \u0111o\u1ea1n 3: \u0110o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e0i \u0111\u1eb7t Pixel, GA4, UTM; h\u1ecdc c\u00e1ch \u0111\u1ecdc s\u1ed1 li\u1ec7u v\u00e0 ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u thay v\u00ec c\u1ea3m gi\u00e1c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Giai \u0111o\u1ea1n 4: M\u1edf r\u1ed9ng \u0111a k\u00eanh v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">K\u1ebft h\u1ee3p nhi\u1ec1u k\u00eanh, ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch, t\u1ef1 \u0111\u1ed9ng h\u00f3a b\u00e1o c\u00e1o v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng b\u1eb1ng AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u01b0a bi\u1ebft b\u1eaft \u0111\u1ea7u t\u1eeb k\u00eanh n\u00e0o? <a href=\"https:\/\/aida.edu.vn\/lien-he\/#dang-ky\">\u0110\u0103ng k\u00fd t\u01b0 v\u1ea5n l\u1ed9 tr\u00ecnh mi\u1ec5n ph\u00ed<\/a> v\u1edbi gi\u1ea3ng vi\u00ean Aida.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>B\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u gi\u1eefa qu\u00e1 nhi\u1ec1u k\u00eanh v\u00e0 c\u00f4ng c\u1ee5? \u0110\u00e2y l\u00e0 l\u1ed9 tr\u00ecnh 4 giai \u0111o\u1ea1n gi\u00fap b\u1ea1n h\u1ecdc \u0111\u00fang th\u1ee9 t\u1ef1 v\u00e0 c\u00f3 k\u1ebft qu\u1ea3 s\u1edbm.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-20","post","type-post","status-publish","format-standard","hentry","category-ai-marketing"],"_links":{"self":[{"href":"https:\/\/aida.edu.vn\/index.php?rest_route=\/wp\/v2\/posts\/20","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aida.edu.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aida.edu.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aida.edu.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aida.edu.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20"}],"version-history":[{"count":0,"href":"https:\/\/aida.edu.vn\/index.php?rest_route=\/wp\/v2\/posts\/20\/revisions"}],"wp:attachment":[{"href":"https:\/\/aida.edu.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aida.edu.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aida.edu.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}