{"id":19,"date":"2026-10-08T08:58:59","date_gmt":"2026-10-08T08:58:59","guid":{"rendered":"https:\/\/aida.edu.vn\/utm-ga4-do-luong-nguon-khach\/"},"modified":"2026-10-08T08:58:59","modified_gmt":"2026-10-08T08:58:59","slug":"utm-ga4-do-luong-nguon-khach","status":"publish","type":"post","link":"https:\/\/aida.edu.vn\/?p=19","title":{"rendered":"UTM v\u00e0 GA4: \u0111o \u0111\u00fang ngu\u1ed3n kh\u00e1ch \u0111\u1ec3 kh\u00f4ng \u201c\u0111o\u00e1n m\u00f2\u201d ng\u00e2n s\u00e1ch"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Nhi\u1ec1u doanh nghi\u1ec7p ch\u1ea1y c\u00f9ng l\u00fac Facebook, Google, TikTok nh\u01b0ng kh\u00f4ng bi\u1ebft kh\u00e1ch th\u1eadt s\u1ef1 \u0111\u1ebfn t\u1eeb \u0111\u00e2u. K\u1ebft qu\u1ea3 l\u00e0 ng\u00e2n s\u00e1ch \u0111\u01b0\u1ee3c chia theo c\u1ea3m t\u00ednh. UTM v\u00e0 GA4 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">UTM l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">UTM l\u00e0 c\u00e1c tham s\u1ed1 g\u1eafn v\u00e0o cu\u1ed1i \u0111\u01b0\u1eddng link \u0111\u1ec3 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch nh\u1eadn bi\u1ebft ngu\u1ed3n truy c\u1eadp. N\u0103m tham s\u1ed1 ph\u1ed5 bi\u1ebfn:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>utm_source<\/strong>: n\u1ec1n t\u1ea3ng (facebook, google, tiktok, zalo)<\/li>\n\n<li><strong>utm_medium<\/strong>: lo\u1ea1i k\u00eanh (cpc, social, email)<\/li>\n\n<li><strong>utm_campaign<\/strong>: t\u00ean chi\u1ebfn d\u1ecbch<\/li>\n\n<li><strong>utm_content<\/strong>: m\u1eabu qu\u1ea3ng c\u00e1o ho\u1eb7c v\u1ecb tr\u00ed<\/li>\n\n<li><strong>utm_term<\/strong>: t\u1eeb kh\u00f3a (th\u01b0\u1eddng d\u00f9ng cho t\u00ecm ki\u1ebfm)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Quy t\u1eafc \u0111\u1eb7t t\u00ean n\u00ean th\u1ed1ng nh\u1ea5t<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00f9ng ch\u1eef th\u01b0\u1eddng, kh\u00f4ng d\u1ea5u, ng\u0103n c\u00e1ch b\u1eb1ng d\u1ea5u g\u1ea1ch ngang, v\u00e0 c\u00f3 m\u1ed9t b\u1ea3ng quy \u01b0\u1edbc chung cho c\u1ea3 \u0111\u1ed9i. M\u1ed9t ch\u1eef vi\u1ebft hoa kh\u00e1c nhau c\u0169ng s\u1ebd t\u00e1ch th\u00e0nh hai d\u00f2ng b\u00e1o c\u00e1o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0110\u1ecdc b\u00e1o c\u00e1o trong GA4<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e0o b\u00e1o c\u00e1o Thu n\u1ea1p l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ec3 xem ngu\u1ed3n\/ph\u01b0\u01a1ng ti\u1ec7n v\u00e0 chi\u1ebfn d\u1ecbch, k\u1ebft h\u1ee3p v\u1edbi s\u1ef1 ki\u1ec7n chuy\u1ec3n \u0111\u1ed5i (v\u00ed d\u1ee5 g\u1eedi form) \u0111\u1ec3 bi\u1ebft k\u00eanh n\u00e0o mang v\u1ec1 kh\u00e1ch ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Website c\u1ee7a Aida t\u1ef1 ghi nh\u1eadn UTM khi kh\u00e1ch \u0111\u1ec3 l\u1ea1i th\u00f4ng tin, n\u00ean b\u1ea1n xem \u0111\u01b0\u1ee3c ngu\u1ed3n c\u1ee7a t\u1eebng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd ngay trong trang qu\u1ea3n tr\u1ecb.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>G\u1eafn UTM chu\u1ea9n v\u00e0 \u0111\u1ecdc b\u00e1o c\u00e1o GA4 gi\u00fap b\u1ea1n bi\u1ebft ch\u00ednh x\u00e1c k\u00eanh n\u00e0o mang v\u1ec1 kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch h\u1ee3p l\u00fd.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-19","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"_links":{"self":[{"href":"https:\/\/aida.edu.vn\/index.php?rest_route=\/wp\/v2\/posts\/19","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aida.edu.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aida.edu.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aida.edu.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aida.edu.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19"}],"version-history":[{"count":0,"href":"https:\/\/aida.edu.vn\/index.php?rest_route=\/wp\/v2\/posts\/19\/revisions"}],"wp:attachment":[{"href":"https:\/\/aida.edu.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aida.edu.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aida.edu.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}